Every baby is born to do something great. Thanks to you, they can be born strong and healthy.
March of Dimes


imbornto is a national cause marketing campaign that benefits March of Dimes. It taps into our collective hopes, dreams and aspirations that we have for our babies and ourselves.

All babies are born to do something great; something special and theirs alone. But they can’t do it on their own. Thanks to your support, March of Dimes can help babies be born strong and healthy.

What is the goal of the imbornto campaign?

The imbornto campaign raises money for the organization's vital research and programs that improve the lives of babies and families everywhere.

How can I get involved in the imbornto campaign?

Individuals can support March of Dimes and the imbornto campaign by making a donation or by shopping or donating with our partners. Information about the companies supporting the campaign can be found on the Partners page. Additionally, donations can be made here.

How can I get my family, friends and coworkers involved?

Start a conversation on Facebook, Twitter, Instagram or Pinterest using #imbornto. To share more information about the campaign, forward this site to them. Or tell them to shop or donate through our partners.

How can a company get involved in the imbornto campaign?

Those interested in becoming a corporate partner should contact: Meri-Margaret Deoudes, Vice President, National Corporate Relations, Strategic Alliances and Cause Marketing, March of Dimes (914-997-4458).

Can you tell me more about March of Dimes?

For more than 75 years, March of Dimes has been a leading nonprofit organization for pregnancy and baby health. With chapters nationwide March of Dimes works to improve the health of babies by preventing birth defects, premature birth, and infant mortality.

Founded in 1938 by President Franklin D. Roosevelt, the original mission of the March of Dimes was to defeat polio. By 1955, with funding from the March of Dimes, the Salk vaccine had been developed, followed by the Sabin vaccine in 1962, and polio was on its way out.

Throughout its organizational history, March of Dimes has tackled the problems of the nation's moms, babies and families. Campaigns have supported polio, birth defects, folic acid, newborn screening and premature birth.

Today, the March of Dimes is inspired by all babies – those born healthy and those who need help to survive and thrive. These babies are the millions of reasons behind our urgent mission and why the March of Dimes:

  • supports all important research offering hope for preventions and solutions for babies born with birth defects;
  • fights for health insurance for all pregnant women and children;
  • pushes for expanded newborn screening that could save lives and prevent disabilities;
  • reaches out to women with healthy pregnancy information and services;
  • provides comfort and information to families with a newborn in intensive care.

Visit our Mission page for more information on March of Dimes.