Every baby is born to do something great. Thanks to you, they can be born strong and healthy.
March of Dimes


imbornto is a national cause marketing campaign that benefits the March of Dimes. It taps into the collective hopes, dreams and aspirations that we have for our babies and ourselves.

All babies are born to do something great; something special and theirs alone. But they can’t do it on their own. Thanks to your support, the March of Dimes can help babies be born strong and healthy.

What is the goal of the imbornto campaign?

The imbornto campaign raises money for the organization's vital research and programs that improve the lives of babies and families everywhere.

How can I get involved in the imbornto campaign?

Individuals can support the March of Dimes and the imbornto campaign by making a donation or by shopping or donating with our partners. Information about the companies supporting the campaign can be found on the partners page. Additionally, donations can be made here.

How can I get my family, friends and co-workers involved?

Start a conversation on Facebook, Twitter, Instagram or Pinterest using #imbornto. To share more information about the campaign, forward this site to them. Or tell them to shop or donate through our partners.

How can a company get involved in the imbornto campaign?

Those interested in becoming a corporate partner should contact: Cassidy Richards, Senior Director of Strategic Alliances, March of Dimes (914-200-8793).

Can you tell me more about the March of Dimes?

For more than 75 years, the March of Dimes has been a leading nonprofit organization for pregnancy and baby health. With chapters nationwide, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth, and infant mortality.

Founded in 1938 by President Franklin D. Roosevelt, of the March of Dimes original mission was to defeat polio. By 1955, with funding from the March of Dimes, the Salk vaccine had been developed and tested, followed by the Sabin oral vaccine in 1962, and polio was on its way out.

Throughout its history, the March of Dimes has tackled infant health problems.Campaigns have supported programs related to polio, birth defects, folic acid, newborn screening and premature birth.

Today, the March of Dimes is inspired by all babies – those born healthy and those who need help to survive and thrive. These babies are the millions of reasons behind our urgent mission and why the March of Dimes:

  • supports all important research into the causes and preventions for premature birth and birth defects;
  • fights for health insurance for all pregnant women and children;
  • pushes for expanded newborn screening that could save lives and prevent disabilities;
  • reaches out to women with healthy pregnancy information and services;
  • provides comfort and information to families with a newborn in intensive care.

Visit our mission page for more information on the March of Dimes.